Most companies produce content because they know they should, not because they have a clear strategy for what to produce, where to publish it, and what result they expect it to achieve. The result is a lot of effort with limited return.
A good content strategy starts with understanding what questions your target customers are asking at each stage of their decision process, and then building a content plan that answers those questions better than anyone else does.
This engagement produces a 90-day editorial calendar, a channel strategy, a content brief template, and a basic performance measurement framework. We also audit your existing content to identify what is worth keeping and what is pulling your results down.
The work typically takes three to four weeks. We cover the strategy thoroughly and leave your team with a clear process they can follow independently.
What we deliver
A client
"Content strategy and messaging changes led to 67% more inbound enquiries in 6 months with no increase in ad spend."